2014 Gallo Consumer Wine Trends

The Top Reason Younger Wine Drinkers Purchase 187ML wine bottles is outdoor events. Nearly half of younger wine drinkers purchase smaller 187ML wine bottles regularly.

72% of wine drinkers under 40 purchase screw top wine regularly

58% of wine drinkers have purchased boxed wine

Moscato and champagne are among the top 10 choices for younger wine drinkers

Desserts, brunch foods, and salads are the top three food pairings for sparkling wine

Wine drinkers love to take it easy. 81% agree that you do not need a special occasion to enjoy wine like: eating a meal at home with family, relaxign indoors, or watching TV.

Only 29% of wine drinkers have a glass before dinnertime on weekdays, but on weekends that number jumps to 45%.

72% of wine drinkers agree that wine is meant to be shared. Younger wine drinkers are increasingly bringing wine online through social media and photos.

Nearly 2/3 of wine drinkers selected a wine for its label.  However, 76% of wine drinkers delcare that exceptional taste is ultimately what keeps them coming back for more.